The Wall Street Journal conducted a study and selected 10 of the most-mentioned brands in RAP songs released since 2010. We transfer the list to playlist format. For the analysis of the tracks WSJ used the base with the texts of the musical resource Genius.
#10 Balenciaga (530 mentions)
Brand was founded by spanish designer Cristobal Balenciaga. In fact, the name BALENCIAGA entered the history of fashion precisely because of its founder – Cristobal Balenciage. Couturier, who radically changed the female silhouette, introduced the “square coat” into fashion and a loose tunic dress, was one of the most influential fashion designers of the 20th century. Now the brand has become one of the most popular and sold brands in the world along with Gucci and Louis Vuitton.
«Balenciaga momma, I know you heard about her
Spoil me in Prada, I’m worth every dollar»
#9 Louis Vuitton (565 mentions)
Louis Vuitton is one of the oldest French fashion houses, specializing in the production of men’s, women’s and children’s clothing, footwear and accessories of the luxury segment, as well as jewelry. Brand’s business card are suitcases. Fashion house founded in 1854 by Louis Vitton. Today, there are more than 350 Louis Vuitton boutiques all over the world.
«What’s Gucci, my nigga?
What’s Louis, my killa?
What’s drugs, my dealer?
What’s that jacket, Margiela?»
#8 Nike (589 mentions)
An American sportswear company. Formerly (1964–78) Blue Ribbon Sports. It was founded in 1964 by Bill Bowerman, a track and field coach at the University of Oregon and his former student Phil Knight. They opened their first outlet in 1966. In 1978, the company was renamed Nike, Inc. and two years later became public. Part of Nike’s success is due to the support of athletes such as Michael Jordan, Mia Hamm, Roger Federer and Tiger Woods.
«These bitches want Nikes
They looking for a check
Tell ’em it ain’t likely»
«All you want is Nikes
But the real ones just like you, just like me
#7 Dior (589 mentions)
Christian Dior is not only a giant of modern fashion but has an incredibly rich history. From its beginnings in Paris to its progressive expansion on a world scale, the brand has continued to innovate. At Dior, innovation is introduced each season.
«Gucci and Dior biddin’ wars
Who wore the piece before they hit the floor?
Not even shit you see overseas in stores
Who else but me? I know you seen the Forbes»
#6 Adidas (667 mentions)
Adidas has built a reputation for itself as one of the world’s premier sports brands gracing the backs of Olympic heroes and football superstars. The brand was formed in Herzogenaurach, Germany in 1949 by Adolf “Adi” Dassler.
«I just poured an 8 in a liter
Throw some Jolly Ranchers in, make it sweeter
Versace my clothes, I’m with a white ho
And she snorting three lines like adidas»
#5 Prada (694 mentions)
A famous Italian fashion house, one of the most popular on a global scale. Originally known as Fratelli Prada, the fashion house was founded in 1913 by Mario Prada. In 1978 Miuccia Prada, Mario’s granddaughter obtained the company – at the time in the market of leather – and brings it at the fore of international fashion shows, making it one of the most famous fashion house in the world.
«All you fucking lames don’t have to like me
The devil doesn’t wear Prada, I’m clearly in a fucking white tee»
#4 Givenchy (731 mentions)
Givenchy is a French brand for making haute-couture clothing, perfumes, accessories, and cosmetics as well. It was founded by designer Hubert de Givenchy in Paris in 1952. If you follow fashion, sports, hip-hop, there’s a very good chance you’ve found Givenchy before.
«Y’all haters corny with that illuminati mess
Paparazzi, catch my fly, and my cocky fresh
I’m so reckless when I rock my Givenchy dress
I’m so possessive so I rock his Roc necklaces»
#3 Versace (823 mentions)
Gianni Versace first started The Gianna Versace Company in 1978 in Milan, Italy. From the opening, Gianni largely suggested his younger sister Donatella in the brand as a campaign director. The Gianni Versace Company expanded throughout Europe and the United Kingdom. In addition to designing high-end clothing, home products, and accessories, Gianni became known as the “Rock ‘n Roll” designer due to all the celebrities that he dressed, such as Michael Jackson, Madonna, Sting, Elton John, Cher.
«King of Versace, Medusa my wifey
My car is Versace, tiger stripes on my Mazi
I’m dressing so nice, they can’t even copy
You think I’m Egyptian, this gold on my body»
#2 Gucci (825 mentions)
The brandis from in Italy and founded in 1920 by Guccio Gucci. With the first store opening in 1921 on Via Vigna Nuova and then later on Via del Parione, The House of Gucci was born. Gucci specialised in leather and accessories, inspired by his days working within luxury hospitality at the Savoy, London.
«Gucci gang, Gucci gang, Gucci gang
Spend three racks on a new chain
My bitch love do cocaine, ooh
I fuck a bitch, I forgot her name
I can’t buy a bitch no wedding ring
Rather go and buy Balmains»
#1 Fendi (851 mentions)
A House was founded in 1925, and now it is the only brand to have an in-house fur atelier. From a social status symbol to a fashion aspect, this elegant staple adapted under the progressive leadership of Adele and Edoardo’s five daughters and Karl Lagerfeld since 1965.
«Every week I change my closet
Got a Fendi store in my house
Got a Bentley garage in my house
Got a watch on my wrist, cost a house»